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A man out of the saddle grinding up a steep street of row houses in the PEDAL Jacket and Helmet, jacket open at the neck, parked cars either side.

Seen before
you are heard.

Reflective where headlights land, quiet everywhere else.
Shop the kit

Kit for the ride to work, not the race.

Seen in headlights, dressed for the office.
Helmet, lock, tools

Ride
Jacket and lights

Be seen
October to March

Winter
Less than apart

Kits
Close on PEDAL Shoe Covers pulled over a pair of sneakers on the pedals, water running off them, wet road below.
Neoprene shoe covers that pull on over the shoes you wear to work, with reflective heels. Dry socks at the desk.
Winter
Close on hands using the PEDAL Multi-tool on a chain link, the bike upended on a sidewalk, grease on the fingers.
Eleven tools and a chain breaker in one pocket, for the bad day on the way in.
Ride

The darkest commute is coming

The days are getting longer. Keep the lights on anyway.

December 21 is the shortest day of the year. Lights and reflective kit ship the same day.

Shop visibility

For the dark months

October to March, handled.

Start with a kit

The Helmet, the Light Set and the Lock for $180, against $195 bought apart.

Shop the kits

The Helmet

See the helmet

The Light Set

See the lights

The Lock

See the lock

The Gloves

See the gloves

Free shipping

On US orders over $100

Sixty-day returns

Ridden or not

Ask the counter

Answers within one business day

A loose group of eight or nine people of different ages riding slowly together along a riverside path at sunrise, most in PEDAL Helmets, a couple in the Jacket, front lights still on, talking across to each other.
A loose group of eight or nine people of different ages riding slowly together along a riverside path at sunrise, most in PEDAL Helmets, a couple in the Jacket, front lights still on, talking across to each other.
A cyclist in the black PEDAL Jacket with its orange tab crossing in front of a stopped car at an intersection at night, seen from the driver's seat through the windshield. The rider is close, large in the frame and clearly lit by the car's headlights: the jacket's reflective strips and orange tab lit up, the face readable, the PEDAL front light bright. Traffic lights and shop signs behind.

Gray by day. Silver in headlights.

The whole shell of the Jacket is retroreflective weave, not a strip of tape. On the office hook it is a quiet gray coat; in a car's headlights it is the brightest thing on the road. Taped seams and waterproof zips take care of the rain.

Shop the jacket

Everything that lives on the bike

The Helmet, 01 front
The Helmet, 02 back
The Helmet
$65.00
Asphalt
The Cap, 01 front
The Cap, 02 back
The Cap
$22.00
Orange
View all

The Commute

Guides from the counter.

The flash test
3 min read
Why the whole jacket reflects, not just a strip

A strip of tape works when a headlight hits the strip. A reflective shell works when a headlight hits you, and you can test the difference in your hallway.

Read more
The ritual
2 min read
The lock ritual, thirty seconds well spent

Frame, wheel, rack. Clunk. Then coffee. How to lock a bike properly in the time it takes to find your keys.

Read more