Meet Märchenwerkstatt

The Märchenwerkstatt label is a Munich-based manufacturer that stands for Alpine lifestyle with a touch of glamour. 

Their exclusive products, such as dirndls, skirts, and T-shirts, are produced in Europe and finished by hand in Munich. In addition to their women's and children's collection, they also offer accessories such as statement jewelry and flower headbands and home accessories including lux cushions made of velvet or linen.

While their products are full of magic, their previous ecommerce platforms were anything but. 

We hear from Jana Gillen about their journey from dependency to design freedom with Shopify & Envy. 

“After working with other well known ecommerce platforms and being fully dependent on agencies for every small change, I needed something easier and more intuitive.”

Jana needed a solution that empowered her to manage her own store without technical bottlenecks or constant agency support.

Choosing Shopify for Simplicity

Seeking flexibility and ease of use, Märchenwerkstatt migrated to Shopify, drawn instantly to its user-friendly interface.

“Shopify gave me independence. I can finally control and design my shop without relying on others.”

This shift opened the door to streamlined store management and the search for the perfect theme began.

Why Envy Was the Clear Winner

“The Envy theme has an elegant design and meets all the needs of my business.”

— Jana Gillen, Märchenwerkstatt founder

Among hundreds of Shopify themes, Envy immediately stood out.

“The Envy theme has an elegant design and meets all the needs of my business, it was love at first sight.”

Its refined aesthetic and thoughtful layout made it a natural match for Märchenwerkstatt’s brand.

Quick Setup, Seamless Customization

From installation to design tweaks, Envy delivered a smooth, empowering experience.

“The installation was very easy and intuitive to use. I didn’t need any support at all!”

And when it came to making it their own:

“Adapting to my brand—colors, fonts, and layout was straightforward and fast.”

Key features like the sticky header, mega menu, and product badges became central to their user experience.

What Customers Are Saying

It wasn’t just Märchenwerkstatt who noticed the upgrade.

“Customers find it very modern and clear and they feel it’s easier to navigate.”

Clean design and better navigation translated into real business results.

Real Impact on Conversions

Since switching to Envy, Märchenwerkstatt has seen strong performance gains:

“The conversion rate has improved a lot. The clean layout makes navigation easier and leads customers more directly to the checkout.”

Built to Scale

“It felt like a whole new store—better, fresher, and more efficient.”

— Jana Gillen

Whether adding products or rolling out changes, Envy is helping the brand grow confidently.

“It’s even easier and faster to scale and add new products now.”

And when a major update was released?

“After the 33.0 update, it felt like a whole new store—better, fresher, and more efficient.”

Jana’s Advice for Other Shopify Merchants

“Use all the features the Envy Luxe theme offers they’ll help you stand out and convert more.”

“I absolutely recommend Envy. It’s elegant, highly functional, and gives you independence.”

Ready to see what Envy can do for your store?

Explore the theme today and discover how Envy can elevate your Shopify storefront just like it did for Märchenwerkstatt.